The Philippines As A Premier Outsourcing Destination

To stay competitive, businesses must be flexible and must continually improve and optimize operations while simultaneously reducing costs. As an entrepreneur, CEO, President or leader within your comapny, your goal is to minimize overhead without sacrificing the ability of your business to operate and grow. One of the business trends that have emerged in the last decade is the increasing use of offshore companies to replace domestic call center operations.

Since the late 1990s, companies of all sizes from around the world have utilized outsourcing providers such as Open Access Marketing and many of these companies have decided to choose the Philippines over other destinations such as India, South Africa and Eastern Europe. It was at the beginning of the millennium that the call center industry in the Philippines began to experience rapid growth in terms of both revenue and employment. In 2003, industry reviews ranked the Philippines to be number one outsourcing destination in Asia and the country continues to lead the region. By 2004, the Philippines had already secured twenty percent of the total global market share in call center services.

At the beginning of the twentieth century, the United States colonized the Philippines for more than fifty years and was able to establish an American educational system in the country. In the process, they transmitted the use of the English language as well as their culture which is still omnipresent in the Philippines today. For example, English is a subject taught in schools as early as kindergarten all the way through college, making Filipinos well versed with American English including correct grammar, proper pronunciation and diction. Add to this the strong awareness of Filipinos to the culture of Western countries. Even after gaining independence in 1946, the Philippines continues to have strong connections with the United States.

The aggressive growth of the offshore contact center outsourcing service industry in the Philippines is largely due to the combination of low labor costs and the abundant supply of highly literate, technically savvy and English proficient Filipinos. Among other offshore destinations such as India and Pakistan, the Philippines is unique because it has the strongest affinity with the United States.

Moreover, Filipinos can easily adapt to other cultures, making them suitable call center agents servicing people of different nationalities and backgrounds. Amazingly, they can get well accustomed with the accents of the different regions of the United States, given ample training. They are naturally hospitable, personable and service-oriented, which are the qualities that are desirable when dealing with your customers.

If you want your business to stay competitive in a global economy, you will benefit from learning more about Open Access Marketing and our offshore solutions in the Philippines. You can reach us at 800-626-9479 or email us at info@openaccessmarketing.com. We look forward to hearing from you soon.