Friendster Inc partners with Open Access Marketing

FRIENDSTER PARTNERS WITH OPEN ACCESS MARKETING TO EXPAND CUSTOMER SUPPORT OPERATIONS

New Team to Help Deliver a World-Class Brand Experience to Friendster’s 115 Million Members Globally

MOUNTAIN VIEW, CA – September 23, 2009 — Friendster, Inc., a top 25 global web site based on traffic*, today announced a strategic partnership with Open Access Marketing (OAM), a leader in outsourced customer support services and operations, to expand Friendster’s in-house customer support team. The new OAM team will be based along side Friendster’s local team, in the Philippines.

The OAM team will be focused on a variety of customer support activities mandatory at a top tier global social network including photo moderation, user profile moderation, and malicious activity detection, all of which are crucial for a top tier global social networking site, where millions of users upload and share content publicly and privately within networks of friends and family.

“We’re excited to have the Open Access Marketing team here to help us deliver a great user experience to our 115 million members,” said Ben Dunn, vice president Philippines and global head of brand experience at Friendster. “We’ve built a thriving online community, and our goal is to keep it a fun, safe place for friends and family to connect and share,” he said.

“Partnering with Friendster is a very strategic decision for us as we have the team in place, both in California and the Philippines, to manage a project of this scale,” said Ben Davidowitz, ceo, Open Access Marketing. “We’re looking forward to delivering an unprecedented level of support for them and their users,” he said.

OAM has made a significant investment in infrastructure to ensure reliable and consistent operations for Friendster in the Philippines. Additionally, the OAM team members working with Friendster are all English-speaking agents allowing the company to manage both voice and data projects.

Friendster Leads in the Philippines
In the Philippines, Friendster is the #1 social network, the #2 website and the #1 mobile site.** With over 12 million monthly active users in the Philippines in August 2009,*** over 90 percent of the Internet users in the Philippines visit Friendster each month. A typical user spends 30 minutes a day on Friendster and visits Friendster several times a week, communicating with friends and sharing and consuming content through a suite of features.

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About Friendster

With more than 115 million members worldwide, Friendster is a leading global online social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them. Friendster is one of the best sites that allow people to meaningfully participate with others in exciting and fun ways. Friendster prides itself in delivering an easy-to-use, friendly and interactive environment where users can easily connect with anyone around the world via www.friendster.com or m.friendster.com from any Internet-ready mobile device. Friendster has a growing portfolio of patents granted to the company on social networking, with more expected over the next several months. Headquartered in Mountain View, California, Friendster is backed by Kleiner Perkins Caufield & Byers, Benchmark Capital, DAG Ventures, IDG Ventures and individual investors. For more information, visit: www.friendster.com.

About Open Access Marketing
Open Access Marketing (OAM) is an American-owned and managed business process outsourcing provider devoted to bridging the outsourcing gap through a full range of front and back office outsourced solutions such as call centers, telesales, IT and data services. OAM, with its multiple language capabilities in English, Japanese and Spanish and a number of other European languages, is currently providing round-the-clock tailor-made offshore services to more than 25 foreign companies in different time zones, spanning industries such as education, health care, consumer energy, social networking, and financial services. Alongside its world-class workforce and US-style management approach, OAM is equipped with up-to-date infrastructure and technology capable of catering to the service needs of Fortune 500 companies. The core leadership team is comprised of Ben Davidowitz (CEO), Paul Rivera (President, Philippine Operations) and Henry Chang (President, US Operations). OAM is headquartered in San Carlos, CA, and maintains a delivery center in Makati City, Metro Manila, the financial and outsourcing hub of the Philippines. For further information about Open Access Marketing, please call +1.800.626.9479 or visit openaccessmarketing.com.

Media Contact:
Jeff Roberto
Tel: +1.650.237.1411
press@friendster.com

* comScore Media Metrix, Worldwide Data, June 2009
**Opera State of the Mobile Web Report, May 2009
*** Friendster Internal Data, 30-Day Active Users August 2009