If business process outsourcing is processes involving templates and standard operating procedures, knowledge process outsourcing is that form of outsourcing that is judgment- and decisions-based. BPO is to claims processing as KPO is to valuation modelling.

To put it bluntly, BPO’s main goal is to take over a client company’s non-core “mundane tasks” so that the said company can concentrate on their core competencies. These tasks include call centers, data processing, email support and technical support services mainly based on information technology. BPO involves creating a long-term relationship where the BPO provider becomes an integral part, a back office, of that company.
Knowledge Process Outsourcing, or KPO, takes on tasks that require in depth analysis and expertise. These tasks include legal services, engineering and design, web content and research, precision marketing, analytics and even clinical research– in short, the core. KPO also generally involves shorter-term contracts that demand higher end skills from KPO providers. KPO is expected to be on the rise and estimated to be a $10- 17 billion global industry by 2010.
The link that connects BPO and KPO is that BPO is a foot in the door that leads to KPO, so to speak. Once a BPO destination country proves its worth through BPO, they can only move up the value chain and begin reviewing the KPO offerings that are viable for them to give. To be content with just providing BPO services is to be complacent. To remain competitive is to do more than just sustain an advantage. In the case of the Philippines, its advantage has always been in customer service because of its strong command of the English language. But competition is quick to learn. China is now patterning their educational system after that of India and the Philippines’ by revamping it to include English instruction much earlier.
Skills of the BPO talent pool have to be continuously elevated to such a degree that the next skill set can handle KPO. This can be done by the outsourcing company through training in handling more sophisticated knowledge-based operations, or better yet, by the professionals themselves by going into graduate or advanced studies.
The Philippines for some time now has been moving from low-complexity to mid-tier services and offerings and hopefully on to the Tier 1/high complexity tasks-– exactly what KPO is about.
On an economic level, KPO will keep a country’s skilled professionals from leaving the country for greener pastures. The KPO advantage is that it assures higher-paying jobs and the creation of professionals with post graduate degrees (as opposed to vanilla commerce degrees).
The big question is, “Why would companies even want to outsource their core competencies?” It’s quite simple math. If there are locations that can provide the same high-skill services at a lower price, why not?
a great introduction of BPO vs KPO to the uninitiated. I’d love to explore the biz opportunities in Philippines. I hope the blog writer is available to navigate me in Manila. In return I offer her a candle light dinner and a big mmuuaah. Fair deal?
Hahaha. Thank you. I’ll take my entourage with me.
Some very interesting Open Access Marketing personalities.
There’s a lot more to KPO than just hiring high skill-services at lower costs. It provides the company with an arsenal of insights to combat competition with. Tune in to this Webcast to understand how a company can increase marketing effectiveness through research and analytics outsourcing.
Hosted by the American Marketing Association (AMA)
10th June 2009, 12 PM (CST). Register at:
KPO as an “arsenal of insights…” — yes indeed! Thank you very much, Mark!
I well understand it. I can help with the question decision.
Damn… you’re really good, ma’am… this is what i’m finding for my research… it really helps me.. I hope that BPOs would last long and continue its good appearance to the fellow country men in the whole world… it really helps us to survive the financial crisis…. thanks lot….
Thank you, Jeremy. The articles are primarily written for fellow Filipinos to help them understand how BPO and KPO are helping us ride the recession, and secondly, so that more and more Filipinos can heed the urgent call– “WE NEED MORE OF YOU IN THE INDUSTRY!”
This is very informative!
Thanks, Jules!
Very informative post. We all know that there are many other things outsourcing can do to save up cost and KPO, BPO are one of those things.